Two common writing mistakes – and how to fix them

Two common writing mistakes – and how to fix them

When I’m coaching others on business-writing, two topics almost always come up early on. They are, in my experience, the two most common writing mistakes – and they’re nothing to do with the writing itself.


SEO: don’t let the tail wag the dog (free e-book)

SEO: don’t let the tail wag the dog (free e-book)

At some point, everyone with a website frets about ‘where they are on Google’. It’s only natural, since before someone can buy from you, they have to find you.


In the blink of an eye

In the blink of an eye

You’ve probably heard that attention spans are dwindling – and you possibly believe it. But perhaps it’s truer that the majority of content isn’t deserving enough of sustained attention.


Happy landings

Happy landings

Landing pages are an effective (or perhaps even essential) way to get the most from your marketing, publicity and advertising campaigns. Getting them right isn’t complicated when you follow a few simple guidelines.


Don’t let customers say no

Don’t let customers say no

Since the purpose of a headline is to hook customers, it makes sense to avoid writing them in a way which invites readers to move on before reading the rest of your piece.


The long and short of it

The long and short of it

Short videos are always better, right? Not necessarily – videos need to tell the desired story, not compress it to an arbitrary target.