Don't let the tail wag the dog
“Your site’s content should be unique, specific and high quality. It should not be mass-produced or outsourced on a large number of other sites. Keep in mind that your content should be created primarily to give visitors a good user experience, not to rank well in search engines.” – Google
Great content is great search optimisation
Google says that having great content will deliver stronger search engine results for your website than anything else. This publication looks at why
Content Comes First
Peter LabrowFree download
It seems logical. An organisation wants more customers. To get more customers means creating more traffic to that organisation’s website. And creating more traffic means search engine optimisation. It seems logical. But it isn’t.
Why search optimisation can be wasteful
A strategy of ‘more traffic to create more customers’ is extremely wasteful. It may well create some customers, but the ratio of visitors-to-customers isn’t a gap, it’s a yawning chasm – because visitors who aren’t really interested in what you do will arrive… and leave.
Content that really connects
Better to have fewer visitors who really want what you do, than spectacular website traffic numbers which deliver a smattering of customers.
The key to this is to build the kind of content your customers really want. Things which interest them, educate them or even entertain them. It’s about putting content first.
Content Comes First
Content creator Peter Labrow looks at why creating content should be the highest priority for organisations online, not only reducing the need for additional search optimisation but also creating a website visitor base which comes back again and again.
Content Comes First is a quick read, distilling the key arguments down to just a few pages – and it’s an essential primer for all website owners, website managers and content creators.