Our know-how, to go
We’ve rolled up our years of content-marketing experience into a range of publications, some of which are free.
Our in-depth exploration of publicity and marketing topics – designed to help you craft better and more effective campaigns.
Is It News?
Despite having a reputation as one of marketing’s easier tasks, writing a truly great press release is actually one of its most challenging. The writer has just a few hundred words to convey all of a story’s essential facts in a way that engages the reader. This book helps everyone, from marketing professionals to business owners, to do just that.
Some short-takes on a few content-marketing topics, designed to be quick to read and easy to digest. They’re here to help you think about your content.
Content Comes First
More website visitors means more customers, right? Not unless they’re the right kind of visitors – people who have a real interest in your products and services. To attract those people, and keep them coming back, means putting content first.
Ask Yourself This
When creating content, it’s always important to challenge yourself, your ideas and their execution. ‘Ask Yourself This’ is a checklist of twenty-five questions, to help you validate whether your content makes the grade.
Our content manifesto encapsulates how we think, what we believe and how we work. It’s not a manifesto for everyone (although others can borrow, use and improve it), it’s our personal view.