Publicity that works for you
We’ve devised and implemented publicity campaigns for over thirty years, via both traditional and digital media.
Skills for Security
For this government skills body, we devised and implemented a large-scale campaign which encompassed not only publicity but also advertising, direct mail, video and social media – to help address organisations’ misconceptions of how apprenticeships work.
We created, wrote and produced the Insights newsletter, targeting educational professionals with help and advice on achieving better regulatory compliance – not only helping readers but also demonstrating ESIS’s expertise.
Telling better, more relevant stories
Great publicity has, at its heart, a great story. Something which resonates with an audience, something which is relevant to them and has meaning for them. People are drawn to these stories and readily share them with their connected network – which, when you reach the right influencers, can be vast.
Publicity that works harder
We help organisations to understand and profile their sector’s influencers – to build more effective publicity distribution channels which reach the right people. We help them work with those influencers to create content and stories that will resonate most with their followers – whether these are traditional media influencers or less formal social media influencers.
Delivering across many channels
Impact seldom comes from a single story, told once. It comes from many stories, each told in different ways. This enables the story to work across paid media (advertising or e-mail marketing, for example), earned media (when an influencer picks up and runs with the story), shared media (social media) and owned media (your own channels, such as your website). We also help organisations build their distribution channels to include many highly effective communities which are often overlooked.
A background in journalism
It helps to be grounded in the media – and, having written for leading business publications for many years, we are. We know what works for the media, because we’ve worked for the media. Our copywriter, Peter Labrow, worked as a writer for Haymarket Publications for many years – and has also published a non-fiction book and an award-winning novel.
An integrated approach
For us, publicity isn’t an isolated activity. We think about it as seamlessly integrated into your other marketing and sales activities – to deliver more successful campaigns.
From press releases to campaigns
We can help with all sizes of publicity activity, from writing a single press release to creating an entire campaign – including content that’s delivered via words, images and video across multiple channels.
Connecting with influencers
We can help organisations to understand, profile and reach the key influencers in their sector, helping them to create and deliver content which those influencers will amplify – substantially extending your reach.