We’ve been creating and delivering content-marketing campaigns for decades, helping organisations to reach and build audiences for their products and services.
We devised and ran an annual survey for a leading recruitment company. This created multiple opportunities to communicate with customers and stakeholders and provided a valuable content-marketing deliverable in the form of the survey’s results.
VXL Software creates enterprise-class solutions for device management and digital signage. We created the Insights newsletter to help resellers and channel partners better understand the issues that VXL’s software solves.
Traditional marketing only works about 3% of the time. Here’s how to fix it.
Marketing, sales and advertising only work when people are ready to buy, or open to buying, which is typically between 3%–7% of the time*. People only engage with you when they want to; when they are ready to. But content marketing can engage people up to 100% of the time, by providing useful or entertaining content. Content marketing talks to people about their needs and interests, not yours – making it relevant most of the time, not some of the time. When people want to buy, you already have a relationship with them.
Content that engages, educates and entertains
We help organisations to devise and plan a content-marketing strategy that helps to connect them with customers, by delivering content of real value to them. We’ve helped organisations to reach customers, and build a following, using newsletters, articles, videos, tutorials and more. With in-house design, copywriting and video production facilities, we’re able to create high-quality campaigns that are tightly aligned to the organisation’s content-marketing strategy. We’re adept at helping organisations to tell their stories in an authentic voice – using the most effective and appropriate media.
Scratching people’s itches
Great content marketing scratches people’s itches – whether that’s helping them to solve problems, improve their skills or even simply amuse them. It’s content that people want, that people will come back for, that people will subscribe to, like and share.
As a full-service content-marketing agency, we create and execute campaigns using a range of media – always seeking to deliver messages in the most engaging way. This includes newsletters and other periodicals, white papers, tutorials and other media – using text, videos, audio, infographics – and more.
A proven track record
We’ve been creating content marketing campaigns for around thirty years, with all sizes of organisations across many sectors, including for government skills bodies, computer resellers, training companies, recruitment providers, construction companies, not-for-profit organisations – and more.
All sizes of campaign
We work with every size of business, from one-person businesses to international organisations, on campaigns both large and small.
*Source: Chet Holmes’ buyers’ pyramid