Video may be a powerful LinkedIn marketing tool, but that power remains theoretical unless people actually play your videos.
Short videos are always better, right? Not necessarily – videos need to tell the desired story, not compress it to an arbitrary target.
Just because a video needs to cover a lot of ground doesn’t mean it has to be frenetically paced. What drives the pace of a video should be the unfolding story.
What can website owners learn from TED Talks, which delivers some of the most visited and shared content on the Internet?