The trend for ‘vertical’ website pages begs the question: what works best – more information on fewer pages, or less information on more?
Drop-down menus might seem like a great idea for your website, but before using them it’s worth considering the drawbacks.
It’s important that website owners have a strategy for moving, deleting and renaming pages – otherwise they could compromise their search engine rankings.
Paying greater attention to website enquiries is the single most important thing that companies can do to multiply their sales.
Failing to understand – and exploit – search relevance can result in poor quality website traffic and more expensive pay-per-click ads.
How fresh your website content and online publicity is plays an increasingly important part of your search engine success.