Website designs with depth

Website designs with depth

The trend for ‘vertical’ website pages begs the question: what works best – more information on fewer pages, or less information on more?


The pros and cons of drop-down menus

The pros and cons of drop-down menus

Drop-down menus might seem like a great idea for your website, but before using them it’s worth considering the drawbacks.


Don’t move that page

Don’t move that page

It’s important that website owners have a strategy for moving, deleting and renaming pages – otherwise they could compromise their search engine rankings.


Connecting your website to reality

Connecting your website to reality

Paying greater attention to website enquiries is the single most important thing that companies can do to multiply their sales.


The cost and value of relevance

The cost and value of relevance

Failing to understand – and exploit – search relevance can result in poor quality website traffic and more expensive pay-per-click ads.


Are your search results fresh or stale?

Are your search results fresh or stale?

How fresh your website content and online publicity is plays an increasingly important part of your search engine success.