Keep it real

Keep it real

There’s an old marketing story that I really like.


Working out what your customers are worth

Working out what your customers are worth

It’s normal for businesses to audit the worth of their stock, products, equipment and so on. It’s pretty rare, though, that businesses assess the worth of their customers – yet this is a valuable piece of marketing information.


Are you doing PR? If not, why not?

Are you doing PR? If not, why not?

Few facets of marketing are as underutilised as PR. Smaller companies are put off PR because they believe that news stories are hard to find, their press releases don’t get published and it’s difficult to know how, or if, PR is contributing to the business. At the other end of the scale, large organisations engage with expensive PR agencies – paying fat retainers for little quantifiable benefit.


Newsletters – humble but effective

Newsletters – humble but effective

There are good reasons why you might consider using a newsletter as a marketing tool.


Website accessibility law

Website accessibility law

It’s usually fairly early on in a discussion about website accessibility that I’m asked about the law. In general, people are aware that there is ‘some kind of law’ but they’re not sure if it’s already in place, if it applies to them and what the chances are of them being sued.


Selling services, not products

Selling services, not products

Focus on the outcomes, not the process.