What is website accessibility?

What is website accessibility?

Able-bodied and sighted people are fortunate, and take for granted many things which they do every day – including surfing the Web.


The power of the case study

The power of the case study

When you’re winning new business, one of the biggest hurdles is proof of success – especially if the prospect hasn’t heard of you.


Keep it real

Keep it real

There’s an old marketing story that I really like.


Working out what your customers are worth

Working out what your customers are worth

It’s normal for businesses to audit the worth of their stock, products, equipment and so on. It’s pretty rare, though, that businesses assess the worth of their customers – yet this is a valuable piece of marketing information.


Are you doing PR? If not, why not?

Are you doing PR? If not, why not?

Few facets of marketing are as underutilised as PR. Smaller companies are put off PR because they believe that news stories are hard to find, their press releases don’t get published and it’s difficult to know how, or if, PR is contributing to the business. At the other end of the scale, large organisations engage with expensive PR agencies – paying fat retainers for little quantifiable benefit.


Newsletters – humble but effective

Newsletters – humble but effective

There are good reasons why you might consider using a newsletter as a marketing tool.