What is content marketing?

What is content marketing?

Content marketing has turned on its head the way many companies think about marketing, exchanging interruptions for conversations.


My top 15 copywriting gripes

My top 15 copywriting gripes

If a key goal of copywriting is to convey meaning quickly, then it’s important to write with clarity. Mistakes and ambiguity slow the reader down. Here are 15 copywriting issues that I see often.


Going on line, on-line or online?

Going on line, on-line or online?

When you’re writing copy for websites, the choice of words (and spelling) isn’t just a question of ‘getting it right’.


Semantically speaking

Semantically speaking

Semantic mark-up is one of those phrases trotted out by website developers that few clients immediately grasp – but it’s one that’s well worth understanding.


Here’s a capital idea

Here’s a capital idea

I know that a lot of people get hot under the collar about the use of apostrophes, but it’s the misuse of something far humbler that ruffles my feathers: the capital letter.


You need to sell what people are buying

You need to sell what people are buying

There’s a simple flaw with many websites: they don’t speak the customer’s language.