Content marketing has turned on its head the way many companies think about marketing, exchanging interruptions for conversations.
If a key goal of copywriting is to convey meaning quickly, then it’s important to write with clarity. Mistakes and ambiguity slow the reader down. Here are 15 copywriting issues that I see often.
When you’re writing copy for websites, the choice of words (and spelling) isn’t just a question of ‘getting it right’.
Semantic mark-up is one of those phrases trotted out by website developers that few clients immediately grasp – but it’s one that’s well worth understanding.
I know that a lot of people get hot under the collar about the use of apostrophes, but it’s the misuse of something far humbler that ruffles my feathers: the capital letter.
There’s a simple flaw with many websites: they don’t speak the customer’s language.