Adding a thumbnail to LinkedIn videos

Adding a thumbnail to LinkedIn videos

Video may be a powerful LinkedIn marketing tool, but that power remains theoretical unless people actually play your videos.


Preparing for a Web without websites

Preparing for a Web without websites

A Web without websites may seem as farcical as air without oxygen, but it’s a near-future that businesses need to prepare for now.


GDPR – crippling lame e-mail marketing and putting the focus on content

GDPR – crippling lame e-mail marketing and putting the focus on content

GDPR could curtail a great percentage of e-mail marketing. But the end results could be worth it.


Tell, don’t sell

Tell, don’t sell

People like stories. It’s been the way that we pass on advice, hand down history and entertain each other for generations. But how do you make it part of marketing?


Americanisms in British English – get over it

Americanisms in British English – get over it

Few things seem to incense the British more than Americanisms in ‘our language’. People rant about it, books have been written on the subject – but not only is this a lost battle, it’s one where language has, again, won.


Ask yourself this: a content-marketing checklist (free e-book)

Ask yourself this: a 25-point content-marketing checklist (free e-book)

Creativity can be tough, but a straightforward checklist can save a lot of time and vastly improve the execution of ideas. Get our checklist of 25 questions, to help you craft better content.