Ten key website search optimisation trends for 2019

Ten key website search optimisation trends for 2019

As professional content-creators, search optimisation has to be woven into everything we create. And search optimisation is changing. Here’s a look at just ten key search optimisation trends for 2019


George Orwell, c. 1940, image Creative Commons via Wikimedia Commons

Why George Orwell’s six rules of writing matter in marketing

Not just a visionary writer, George Orwell was also a remarkably economical one – conveying much with relatively few words.


Adding a thumbnail to LinkedIn videos

Adding a thumbnail to LinkedIn videos

Video may be a powerful LinkedIn marketing tool, but that power remains theoretical unless people actually play your videos.


Preparing for a Web without websites

Preparing for a Web without websites

A Web without websites may seem as farcical as air without oxygen, but it’s a near-future that businesses need to prepare for now.


GDPR – crippling lame e-mail marketing and putting the focus on content

GDPR – crippling lame e-mail marketing and putting the focus on content

GDPR could curtail a great percentage of e-mail marketing. But the end results could be worth it.


Tell, don’t sell

Tell, don’t sell

People like stories. It’s been the way that we pass on advice, hand down history and entertain each other for generations. But how do you make it part of marketing?