Traditional marketing only works about 3% of the time. Here’s how to fix it.
We help organisations to build content-marketing strategies that enable them to engage with potential customers all of the time, not just when they are ready to buy.
Building better marketing
Engage people all of the time, so, when they want to buy, you already have a relationship with them.
Content marketing cultivates better customers
Marketing, sales and advertising only work when people are ready to buy, or open to buying, which is typically between 3%–7% of the time. People only engage with you when they want to; when they are ready to. But content marketing can engage people up to 100% of the time, by providing useful or entertaining content. Content marketing talks to people about their needs and interests, not yours – making it relevant most of the time, not some of the time. When people want to buy, you already have a relationship with them.
Building a content-marketing strategy
We help organisations to build a content-marketing strategy that connects them with more customers.
Content that engages, educates and entertains
We help organisations to devise and plan a content-marketing strategy that helps to connect them with customers, by delivering content of real value to them. We’ve helped organisations to reach customers, and build a following, using newsletters, articles, videos, tutorials and more. With in-house design, copywriting and video production facilities, we’re able to create high-quality campaigns that are tightly aligned to the customer’s content-marketing strategy. We’re adept at helping organisations to tell their stories in an authentic voice – using the most effective and appropriate media.