Marketing and publicity
Even the best content can’t find an audience on its own: the world needs to be told.
We help organisations to devise publicity strategies, campaigns and materials to enable them to reach a wider audience, driving traffic to their websites and building relationships.
Creating publicity content
We create content for organisations’ publicity campaigns – everything from press releases to videos, from infographics to white papers, from Web portals to learning guides and tutorials. Great content and great publicity don’t come from ‘waiting for news to happen’ – they come from understanding customers and scratching their itches – and promoting that as widely as possible.
It’s a whole new world
Today’s publicity goes beyond the broadcast; beyond the press release – it reaches out to people where they are. To current and potential customers, specialists, bloggers, analysts – people who count; people with clout and influence. It creates buzz and conversation. We help customers to develop a strategy for this world; for today’s world. Strategies which connect with people; that get them talking.
Underpinned by a solid content strategy
Great publicity isn’t reactive, it’s planned, structured and executed with care. Above all else, it’s underpinned by a winning content strategy that accepts (and embraces) the reality that customers are interested more in their problems than they are in your products – and delivers what those customers are actually seeking. We help organisations to better understand their customers’ needs and to develop a content strategy to meet them.