In defence of stock

In defence of stock

Stock photography, video and audio shouldn’t be seen as a poor, second choice, but rather for what they are at their best: good creativity, readily available.


Don’t be distracted by Google’s algorithm reshuffles

Don’t be distracted by Google’s algorithm reshuffles

Nothing sends the Internet into a tizz, especially the search optimisation sector, quite like a change to Google’s algorithms. But your online marketing world doesn’t have to be turned upside down by such changes.


Google’s changes to mobile search

Google’s changes to mobile search

One of the biggest changes to Google’s ranking algorithms is coming on 21 April 2015. From that date, how ‘mobile-friendly’ your website is will have a direct impact on how successful it is in Google’s search results.


Mobile first: mindset, not technology

Mobile first: mindset, not technology

Ensuring that a website is properly relevant to users of mobile devices isn’t just a ‘technical fix’, it’s also a change of attitude towards marketing and online content.


Website designs with depth

Website designs with depth

The trend for ‘vertical’ website pages begs the question: what works best – more information on fewer pages, or less information on more?


The pros and cons of drop-down menus

The pros and cons of drop-down menus

Drop-down menus might seem like a great idea for your website, but before using them it’s worth considering the drawbacks.