The long and short of it

The long and short of it

Short videos are always better, right? Not necessarily – videos need to tell the desired story, not compress it to an arbitrary target.


Your pace or mine?

Your pace or mine?

Just because a video needs to cover a lot of ground doesn’t mean it has to be frenetically paced. What drives the pace of a video should be the unfolding story.


What content strategists can learn from TED

What content strategists can learn from TED

What can website owners learn from TED Talks, which delivers some of the most visited and shared content on the Internet?