Sharing others’ stuff does not a content strategy make

Sharing others’ stuff does not a content strategy make

Great, original content should take centre stage of any social media strategy. Sharing random ephemera might build up a following, but what would be the point?


Why Google’s deal with Twitter is a bigger deal than you think

Why Google’s deal with Twitter is a bigger deal than you think

Google and Twitter have entered into a new partnership – the result is that tweets will now appear live in Google’s search results. This is a bigger deal than it first appears.


Five things to consider when creating content

Five things to consider when creating content

Website content should have a purpose. It’s not there for its own sake: we want it to cause a reaction. It needs to earn its keep.


Top three roadblocks to social media

Top three roadblocks to social media

A look at the top three legitimate concerns business leaders have about embracing social media.


Why don’t business leaders engage with social media?

Why don’t business leaders engage with social media?

A recent study shows that the vast majority of Fortune 500 CEOs are dangerously out of touch with social media.


10 social media challenges

10 social media challenges

Social media isn’t without its challenges. I take a look at those hurdles companies hit first and suggest how to overcome them.