Is it news?

Is it news?

Publicity can be admittedly a bit hit and miss – but the main reason that most press releases fail is simple. They’re not actually news.


Why don’t business leaders engage with social media?

Why don’t business leaders engage with social media?

A recent study shows that the vast majority of Fortune 500 CEOs are dangerously out of touch with social media.


Writing press releases that get published

Writing press releases that get published

For many, writing is the hardest part of the PR process. Which kinds of stories do get published? Are my news stories really news? What’s the right length for a press release?