Few things seem to incense the British more than Americanisms in ‘our language’. People rant about it, books have been written on the subject – but not only is this a lost battle, it’s one where language has, again, won.
When I’m coaching others on business-writing, two topics almost always come up early on. They are, in my experience, the two most common writing mistakes – and they’re nothing to do with the writing itself.
Landing pages are an effective (or perhaps even essential) way to get the most from your marketing, publicity and advertising campaigns. Getting them right isn’t complicated when you follow a few simple guidelines.