Happy landings

Happy landings

Landing pages are an effective (or perhaps even essential) way to get the most from your marketing, publicity and advertising campaigns. Getting them right isn’t complicated when you follow a few simple guidelines.


Don’t let customers say no

Don’t let customers say no

Since the purpose of a headline is to hook customers, it makes sense to avoid writing them in a way which invites readers to move on before reading the rest of your piece.


What is content marketing?

What is content marketing?

Content marketing has turned on its head the way many companies think about marketing, exchanging interruptions for conversations.


My top 15 copywriting gripes

My top 15 copywriting gripes

If a key goal of copywriting is to convey meaning quickly, then it’s important to write with clarity. Mistakes and ambiguity slow the reader down. Here are 15 copywriting issues that I see often.


Going on line, on-line or online?

Going on line, on-line or online?

When you’re writing copy for websites, the choice of words (and spelling) isn’t just a question of ‘getting it right’.


Semantically speaking

Semantically speaking

Semantic mark-up is one of those phrases trotted out by website developers that few clients immediately grasp – but it’s one that’s well worth understanding.