Landing pages are an effective (or perhaps even essential) way to get the most from your marketing, publicity and advertising campaigns. Getting them right isn’t complicated when you follow a few simple guidelines.
Since the purpose of a headline is to hook customers, it makes sense to avoid writing them in a way which invites readers to move on before reading the rest of your piece.
Content marketing has turned on its head the way many companies think about marketing, exchanging interruptions for conversations.
If a key goal of copywriting is to convey meaning quickly, then it’s important to write with clarity. Mistakes and ambiguity slow the reader down. Here are 15 copywriting issues that I see often.
When you’re writing copy for websites, the choice of words (and spelling) isn’t just a question of ‘getting it right’.
Semantic mark-up is one of those phrases trotted out by website developers that few clients immediately grasp – but it’s one that’s well worth understanding.