Americanisms in British English – get over it

Americanisms in British English – get over it

Few things seem to incense the British more than Americanisms in ‘our language’. People rant about it, books have been written on the subject – but not only is this a lost battle, it’s one where language has, again, won.


Two common writing mistakes – and how to fix them

Two common writing mistakes – and how to fix them

When I’m coaching others on business-writing, two topics almost always come up early on. They are, in my experience, the two most common writing mistakes – and they’re nothing to do with the writing itself.


SEO: don’t let the tail wag the dog (free e-book)

SEO: don’t let the tail wag the dog (free e-book)

At some point, everyone with a website frets about ‘where they are on Google’. It’s only natural, since before someone can buy from you, they have to find you.


Happy landings

Happy landings

Landing pages are an effective (or perhaps even essential) way to get the most from your marketing, publicity and advertising campaigns. Getting them right isn’t complicated when you follow a few simple guidelines.


Don’t let customers say no

Don’t let customers say no

Since the purpose of a headline is to hook customers, it makes sense to avoid writing them in a way which invites readers to move on before reading the rest of your piece.


What is content marketing?

What is content marketing?

Content marketing has turned on its head the way many companies think about marketing, exchanging interruptions for conversations.