GDPR – crippling lame e-mail marketing and putting the focus on content

GDPR – crippling lame e-mail marketing and putting the focus on content

GDPR could curtail a great percentage of e-mail marketing. But the end results could be worth it.


Tell, don’t sell

Tell, don’t sell

People like stories. It’s been the way that we pass on advice, hand down history and entertain each other for generations. But how do you make it part of marketing?


Ask yourself this: a content-marketing checklist (free e-book)

Ask yourself this: a 25-point content-marketing checklist (free e-book)

Creativity can be tough, but a straightforward checklist can save a lot of time and vastly improve the execution of ideas. Get our checklist of 25 questions, to help you craft better content.


In the blink of an eye

In the blink of an eye

You’ve probably heard that attention spans are dwindling – and you possibly believe it. But perhaps it’s truer that the majority of content isn’t deserving enough of sustained attention.


Sharing others’ stuff does not a content strategy make

Sharing others’ stuff does not a content strategy make

Great, original content should take centre stage of any social media strategy. Sharing random ephemera might build up a following, but what would be the point?


What is content marketing?

What is content marketing?

Content marketing has turned on its head the way many companies think about marketing, exchanging interruptions for conversations.