Sharing others’ stuff does not a content strategy make

Sharing others’ stuff does not a content strategy make

Great, original content should take centre stage of any social media strategy. Sharing random ephemera might build up a following, but what would be the point?


What is content marketing?

What is content marketing?

Content marketing has turned on its head the way many companies think about marketing, exchanging interruptions for conversations.


How deep is your brand?

How deep is your brand?

A company’s ‘brand’ is far more than just logo design; it’s about every experience you deliver. From your core service to the final invoice, are you confident that your business impresses at every turn?


Don’t be distracted by Google’s algorithm reshuffles

Don’t be distracted by Google’s algorithm reshuffles

Nothing sends the Internet into a tizz, especially the search optimisation sector, quite like a change to Google’s algorithms. But your online marketing world doesn’t have to be turned upside down by such changes.


Why Google’s deal with Twitter is a bigger deal than you think

Why Google’s deal with Twitter is a bigger deal than you think

Google and Twitter have entered into a new partnership – the result is that tweets will now appear live in Google’s search results. This is a bigger deal than it first appears.


Five things to consider when creating content

Five things to consider when creating content

Website content should have a purpose. It’s not there for its own sake: we want it to cause a reaction. It needs to earn its keep.