GDPR – crippling lame e-mail marketing and putting the focus on content

GDPR – crippling lame e-mail marketing and putting the focus on content

GDPR could curtail a great percentage of e-mail marketing. But the end results could be worth it.


Tell, don’t sell

Tell, don’t sell

People like stories. It’s been the way that we pass on advice, hand down history and entertain each other for generations. But how do you make it part of marketing?


Americanisms in British English – get over it

Americanisms in British English – get over it

Few things seem to incense the British more than Americanisms in ‘our language’. People rant about it, books have been written on the subject – but not only is this a lost battle, it’s one where language has, again, won.


Ask yourself this: a content-marketing checklist (free e-book)

Ask yourself this: a 25-point content-marketing checklist (free e-book)

Creativity can be tough, but a straightforward checklist can save a lot of time and vastly improve the execution of ideas. Get our checklist of 25 questions, to help you craft better content.


Two common writing mistakes – and how to fix them

Two common writing mistakes – and how to fix them

When I’m coaching others on business-writing, two topics almost always come up early on. They are, in my experience, the two most common writing mistakes – and they’re nothing to do with the writing itself.


SEO: don’t let the tail wag the dog (free e-book)

SEO: don’t let the tail wag the dog (free e-book)

At some point, everyone with a website frets about ‘where they are on Google’. It’s only natural, since before someone can buy from you, they have to find you.