Happy landings

Happy landings

Landing pages are an effective (or perhaps even essential) way to get the most from your marketing, publicity and advertising campaigns. Getting them right isn’t complicated when you follow a few simple guidelines.


Don’t let customers say no

Don’t let customers say no

Since the purpose of a headline is to hook customers, it makes sense to avoid writing them in a way which invites readers to move on before reading the rest of your piece.


The long and short of it

The long and short of it

Short videos are always better, right? Not necessarily – videos need to tell the desired story, not compress it to an arbitrary target.


Your pace or mine?

Your pace or mine?

Just because a video needs to cover a lot of ground doesn’t mean it has to be frenetically paced. What drives the pace of a video should be the unfolding story.


Sharing others’ stuff does not a content strategy make

Sharing others’ stuff does not a content strategy make

Great, original content should take centre stage of any social media strategy. Sharing random ephemera might build up a following, but what would be the point?


What is content marketing?

What is content marketing?

Content marketing has turned on its head the way many companies think about marketing, exchanging interruptions for conversations.