Even in a multimedia world, the written word plays a vital role in online marketing – which is why it’s at the heart of our business.
People are busy: websites should provide information quickly; clearly; without fuss. Search engines are thorough: text must also perform well in search engines. This balance of creativity and structured search optimisation takes both skill and experience.
Great words, sharp ideas
Great copywriting combines informative text with arresting concepts – headlines or visuals – which grab the reader’s attention.
Catch the eye, land the reader
Website visitors are short on time. People don’t read entire pages, they ‘scan’ them quickly, looking for the information they’re seeking. So, we write website copy that’s modular, with distinct content blocks which deliver standalone messages – as well as being a logical part of a whole page. Using sharp headlines to draw readers into deeper content, our goal is always to write with clarity, but with as few words as possible.
Real content connects with customers and builds relationships before they are ready to buy, so, when that time comes, they already know and trust you.
Building content strategies
We don’t just write words. We work with organisations to help them develop a content marketing strategy that supports the goals of the business. And it’s not all about sell, sell, sell. People are bothered more about their needs than they are about your business. Understanding this basic premise helps to deliver unique content that people really want.
We create content that attracts visitors and builds relationships. Stuff that informs, educates and entertains.
Understanding your needs
We work with clients to fully understand their business, its products and its services. We then communicate those in a way which is direct, approachable and succinct.
Communication based on understanding
To write effective copy, we know that we need to understand our clients. We spend time really getting to know what our clients do; how they operate; what they offer – their services, markets, culture, customers and competition. When we write, we write for them. So when their customers visit their website, our words don’t just inform – they connect.
Writing search-engine-friendly website copy is not about trying to rig the game. It’s about working within Google’s published guidelines.
Creative copy, intelligently optimised
We have a strong understanding of how search engines really work – and how best to balance your search optimisation goals with the needs of your website visitors. Using tools such as Google Analytics, Google Trends, Google Search Console and Keyword Planner, we can develop as objective a picture as possible of the most useful language (phrases and keywords) for your website. We can also benchmark a client’s website against its competitors – learning from differences in approach.
More than websites
If it needs words, then we can write them for you. We specialise in website text, but we’re just as experienced in print copywriting, journalism and even creating other forms of content (such as infographics and video scripts). In addition to websites, we can also write: articles, brochures and leaflets, case studies, e-mailers, infographics, knowledge base and help articles, learning materials, press releases, video scripts and white papers.
Experience that delivers
We’ve been writing marketing literature for over twenty-five years and websites for almost as long. (Our main copywriter, Peter, wrote his first website way back in 1996.) Peter has over 50 recommendations for copywriting on LinkedIn, which puts him in the top 1% of copywriters in the UK for the site’s client endorsements. Peter’s writing experience also includes almost twenty-five years writing for Haymarket Publications and a top-selling horror novel, The Well, which was rated ‘best Halloween read’ by readers on Goodreads. Peter is a Fellow of the Institute of Copywriting and a member of the Professional Copywriters’ Network.